About Us


[Photo: Rex, the previous owner of EFC Manufacturing Co for nearly forty years, with Jo Murphy — the next custodian.]
How I came to EEZY™
I first discovered the EEZY™ comb fifteen years ago, at the front counter of a Laura Ashley store.
I was amazed that something so simple — and so affordable — could take a tired looking jumper and make it look new again. I had thought my favourite knits were finished. They weren't. I just needed this comb.
In 2017, my mother and I were both diagnosed with cancer in the same month. I stepped away from my dream job in fashion to focus on what mattered. Thankfully, we both came through it.
A few months later I met Rex — then eighty-four, the long-time owner of EFC Manufacturing Co — who mentioned he was thinking of selling or closing the business. EFC was the very company that made the EEZY™ comb I had loved for fifteen years.
When the chance came to buy it, I took it. This wasn't just any product. It was something I had used, trusted, and quietly believed in for years.
What EEZY™ is now
EEZY™ is a fabric comb design proven over forty years — still made by hand, locally.
Each one is hand-assembled by small Melbourne businesses we have worked with for years. The brass teeth are unchanged from the original specification — the working part of the comb, doing the job it has always done.
Rob, an engineer, assembles every Super EEZY™, and I brand the logo onto each one myself — so they aren't perfectly identical, and that is the point. Another couple, attach the brass teeth to the smaller EEZY™ comb, checking the quality one-by-one.
The next chapter of EEZY™ is a refined version, not a reinvented one — a recycled-material handle on the design that already worked, with the original brass teeth kept exactly as they were.
The Super EEZY™ comb has always been sustainable; now the original little EEZY™ will match it. And every comb is guaranteed for life against manufacturing defects.
Why I rescued it
I grew up on a remote Victorian wheat and sheep farm, which is where the respect for natural fibres started — watching wool come off the back of a sheep and turn into something beautiful.
Later, with three young children and a patient husband, I went back and finished a fashion-merchandising degree.
My mother made all my clothes growing up; quality you can mend, refresh, and keep was simply how I was raised.
A career in fashion showed me the other side — how quickly the cycle of buying and discarding moves, and how much of it doesn't need to. EEZY™ is a small answer to that. A jumper you love, refreshed in a few minutes, lasting another winter.
Restoring rather than replacing. Quality you invest in once.
What this is, and what it isn't
There is no production line.
EFC is hand-assembly, in small batches, by people I know by name. Pricing is fair from the start — no inflated tickets later "discounted" for a sale — with savings on multiples. I work from home and wear every hat. One woman at the helm, a small group of Melbourne makers behind her.
Thank you for keeping a small Australian heritage business alive.